With over 20 years of experience in the field of education, Erin Baldecchi has viewed independent schools from every lens; student, teacher, administrator, dorm parent, parent, and spouse of the Head of School. She was forever changed by her own independent school education and is passionate about bringing enriching and creative experience to students and teachers alike by helping others to become design thinkers. Deeply formed by her tenure at Asheville School where she served as Director of Summer Programs and Associate and Interim Director of Admission, she witnessed first hand how a dedication and relentless commitment to branding and experience can dramatically change a school’s selectivity, experience, and reputation. Erin is passionate about combining her deep knowledge of school life with innovative human centered design as an experience designer at Leadership + Design. Erin holds a BA in English from Salem College and completed her student teaching there. She currently lives in Lexington, KY with her three children and her head of school husband.